WhatsApp Update: The new beta version of the WhatsApp Android app has now brought a big change for some selected users. According to the report, WhatsApp is rolling out two new features, named 'Status Ads' and 'Promoted Channels', for testing in its latest beta version. These are the same features that Meta announced on June 17.
Sponsored ads will now appear in status.
According to a report by WABetaInfo, WhatsApp beta version 2.25.21.11 has been released for some beta testers, which includes both these new features. First of all, talking about Status Ads, now business account users will be able to show sponsored posts related to their products or services in the WhatsApp status section.
📝 WhatsApp beta for Android 2.25.21.11: what's new?
— WABetaInfo (@WABetaInfo) July 18, 2025
WhatsApp is rolling out Status Ads and Promoted Channels, bringing sponsored content directly into the Updates tab, and it's available to some beta testers!https://t.co/Hf655pvofs pic.twitter.com/snAACmTLXX
These ads will appear among the general status but will be labeled "Sponsored" so that users can identify it. The report also states that if a user does not want to see an ad repeatedly, he can also block that advertiser.
Promoted channels will increase visibility
The second feature is Promoted Channels, which will help public channels reach more people. When a business or creator promotes their channel, it will be highlighted in WhatsApp's channel directory. This will increase the chances of increasing its reach and followers. These promoted channels will also have a "Sponsored" tag so that users can know that it is shown under promotion.
No effect on privacy
WhatsApp has clarified that these new features will not affect the privacy of users. All data will be safe and ads will be visible only to those users who interact with the business or channels.
Advanced report feature also available
Apart from this, WhatsApp has also introduced another new tool in beta version 2.25.19.15, which allows users to download a detailed report of the ads they have seen. Information like advertiser's name, date of ad appearance will be available in it. Overall, WhatsApp is now making its platform even better for business promotion, while users are also going to get a new experience from these changes.
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