Reliance Brands Limited (RBL) said on Wednesday that it has entered into a long-term master franchise agreement to bring contemporary Italian fashion brand MAX&Co. to India.
MAX&Co. is a part of the Max Mara Fashion Group.
The company said through this strategic partnership, RBL will introduce MAX&Co.’s contemporary pieces and a 'fluid, mix and match' approach to Indian consumers.
The first MAX&Co. store is slated to open in Mumbai in early 2026, followed by a national roll-out in key metropolitan cities, the company said.
“MAX&Co. embodies a bold, modern expression of femininity — dynamic, joyful, and unapologetically individual — a spirit that deeply resonates with the evolving style and confidence of Indian women,” said Isha Ambani, executive director, Reliance Retail Ventures Ltd. “It’s distinctive fusion of Italian design heritage and youthful energy will have significant appeal for the Indian woman. Through our partnership with Max Mara Fashion Group, we are proud to bring this iconic global brand to India and shape a new chapter in contemporary women’s fashion," she added.
Maria Giulia Prezioso Maramotti, MAX&Co.'s brand divisional director and Max Mara Fashion Group Board Member said India represents a 'vibrant' and 'forward-thinking' market, one that shares the brand's passion for creativity, style, and self-expression. "Our future mission is to inspire a new community of women who live with confidence, curiosity, and a cool, modern attitude," she added.
MAX&Co. is a part of the Max Mara Fashion Group.
The company said through this strategic partnership, RBL will introduce MAX&Co.’s contemporary pieces and a 'fluid, mix and match' approach to Indian consumers.
The first MAX&Co. store is slated to open in Mumbai in early 2026, followed by a national roll-out in key metropolitan cities, the company said.
“MAX&Co. embodies a bold, modern expression of femininity — dynamic, joyful, and unapologetically individual — a spirit that deeply resonates with the evolving style and confidence of Indian women,” said Isha Ambani, executive director, Reliance Retail Ventures Ltd. “It’s distinctive fusion of Italian design heritage and youthful energy will have significant appeal for the Indian woman. Through our partnership with Max Mara Fashion Group, we are proud to bring this iconic global brand to India and shape a new chapter in contemporary women’s fashion," she added.
Maria Giulia Prezioso Maramotti, MAX&Co.'s brand divisional director and Max Mara Fashion Group Board Member said India represents a 'vibrant' and 'forward-thinking' market, one that shares the brand's passion for creativity, style, and self-expression. "Our future mission is to inspire a new community of women who live with confidence, curiosity, and a cool, modern attitude," she added.
You may also like
If you need to update your Aadhaar card, take note of this: rules will change from November 1st.
These 6 steps for your garden will stop birds starving this winter
You can start these three businesses for just 1 lakh rupees and earn huge profits.
After Mokama killing, EC orders strict law-and-order checks in Bihar; full arms deposit drive
China's crackdown on Christians is an assertion of domestic religious policy and a message to the US
