The Holidays are helping Devara the film in a big way. NTR is lucky with the Dasara Holidays. The people are coming to the theatres.
The movie has done well in the North we can say.
The film has performed better than excepted and this is primarily due to the non-national chains and single screens, as they have contributed around 60 percent to the total business till date.
The rising popularity of NTR Jr among the masses, aided with the commercial packaging of Devara has played a major role in boosting the business of the film.
The lifetime of Devara is expected to be around the Rs 60 crore mark,with the scope to go even higher, though a lot would depend on how the film holds in its third week after the release of Vicky Vidya Ka WohWala Video and Jigra.
Devara is just a teaser of the rising popularity of NTR Jr in North India as Man of Masses is set to win over the masses in Hindi belts too with War 2 and the Prashanth Neel directed Dragon in the coming two years.
Now there is part 2 for Devara. Will they do it is the question. The first part has done well and not exceedingly well we can say. In fact the music saved the movie in many ways.
