Sally Nugent, the familiar face of BBC Breakfastwho presents alongside Jon Kay, turned to social media this week to deliver a heartfelt message to her supporters after her Rob Burrow documentary missed out on claiming an NTA.
The 54-year-old broadcaster, who was recently left in disbelief over her co-stars admission, was present at the National Television Awards this week due to her significant contribution to creating the short film, There's Only One Rob Burrow.
The moving production chronicled the inspiring journey of Rob Burrow, a rugby league icon and MND activist, following his death at the age of 41 from the condition.
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The documentary featured intimate conversations with his wife Lindsey and their children, as well as his mum and dad, Irene and Geoff Burrow.
Rob's closest friend Kevin Sinfield also contributed to the BBC production, which concluded with a poignant message Rob had recorded, telling viewers: "My final message to you is whatever your personal battle be brave and face it."
The touching film received a nomination in the Authored Documentary category, competing against programmes featuring Freddie Flintoff, Amy Dowden, Molly-Mae Hague and Boyzone, reports the Express.
In the end, it was Molly-Mae Hague who claimed victory in the public vote.
Posting several photos from the ceremony, Sally Nugent used Instagram to express her feelings about the documentary's defeat.
She posted: "Thank you to everyone who voted for There's Only One Rob Burrow at the @officialntas.

"It wasn't our night. But we are all so proud of Rob's gorgeous girls, who made it brilliant fun. And thank you @grainnefrawleymkup who performed miracles to get us red carpet ready."
It didn't take long for followers to respond to the post, with numerous people applauding the moving documentary.
One viewer commented: "Still can't believe the Burrows family didn't win, such a powerful programme on a fantastic man and family."
Another added: "As much as you didn't win the award that doesn't matter, the most important thing is that you made a wonderful documentary that got the attention the cause and family deserved, well done."
Meanwhile, someone else posted: "You should have won last night, but you are winners already, a lovely family and inspirational too xxx".
During her victory speech, Molly honoured Rob and delivered a heartfelt message to his wife whilst on stage.
After recognising the other contenders, she declared: "To Lindsay, Rob Burrow's wife and his children, his story was far more inspirational than mine could ever be.
"It was just incredible and touched me in more ways than I can explain. This one's for you Rob, and to the other inspirational people in this category."
The National Television Awards can be viewed on ITVX.
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