B&M's 'gorgeous' £10 light shade looks 'just like' £70 Laura Ashley version

B&M is selling a new product that looks very similar to one that's much more expensive. The retailer is well known for it's affordable items across homeware, food, cleaning supplies and more - and there might be a new favourite in stock.

The bargain retailer is currently stocking the , which is drawing comparisons to luxury brand Laura Ashley. B&M took to Instagram to share the product.

The clip showed off B&M version of the product alongside a photo of The post was captioned: The bargain lampshade of dreams! Can you believe this stunning rope shade is only £10?!

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"@emandfranhome has styled it in her bedroom; we think it looks FAB! Who else loves this shade?!"

The short clip racked up more than 1,000 likes and a number of comments from impressed shoppers. Beneath the post, one person said: "It's gorgeous", and a second wrote: "The best."

A third shopper added: "We love ours," while a fourth said: "Love this!" and a fifth claimed: "I have two." A different shopper wrote: 2Need to find these" and another added: "Ohh love it."

is being compared to the . They both feature very similar designs, with almost matching wavy shapes, though there are some slight differences, including the materials they are made with, as well as the B&M version being deeper than Laura Ashley's.

B&M's product description reads: "Style up your space with this Wave Paper Rope Shade. This decorative rope shade is the perfect way to add a natural charm to your home."

The is priced at £10, while the luxury version comes in at £70 (on sale from £145). This means shoppers could save £60 by opting for the bargain version of the product.

While you can't purchase the shade on B&M's website, shoppers can find their nearest local store. Use the tool .