Loose Women's Jane Moore wows in £98 'perfect' summer dress that's down to £49

Loose Women panellist Jane Moore recently proved that summer dressing doesn't have to be complicated. The ITV presenter, 63, wore a heatwave-ready dress from Boden, chosen by celebrity stylists Gemma & Bertie.

In a photo shared to Instagram last week, Jane could be seen posing with her Loose Women co-hosts and their guest for Wednesday's show on July 9: Rizzle Kicks star Jordan Stephens. And we've been swooning over the blonde TV icon's sophisticated Boden midi is now 50% off.

Her exact piece was the Ada Double Cloth Midi Dress, which would usually set shoppers back £98, but has been reduced to £49. This floaty number features gathered sleeves, a smocked neckline, pockets and a removeable tie-front belt that helps create the look of an hourglass figure.

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With its bold purple hue and the choice of petite, regular and tall lengths available, Jane's Boden dress strikes the ultimate balance between making a statement and being wonderfully wearable. It comes in a wide selection of UK sizes, ranging from four to 22.

Meanwhile, there are some lovely alternatives we spotted from high-street brands, including this cheaper Broderie Anglaise Marla Midi Dress from Nobody's Child. Now £75 down from an original £150.

It has a round neck, short puff sleeves and a fabric belt at the waist. Another style similar to Boden's is the Crinkle Textured Puff Sleeve Belted Midi Dress from New Look, £29.99, which also has a waist-cinching tie belt.

Fashion fans have been taking to Boden's website to heap praise on the Ada dress seen on Jane. Hailing it as 'perfect'.

One delighted reviewer said: "Best dress I have had for very long time, size 10 petite fits me perfectly, I'm 5ft 1. Lovely colour and very cool to wear."

Another penned: "I love the colour of this dress. The fabric is soft and comfortable.

"It fits well. I am size 8 and five foot four in height and it is perfect."

However, there were some sizing issues pointed out by customers, with person saying they returned the Ada dress. Their three-star review reads: "Lovely dress and colour and love the material - ordered the green. However it just didn't sit right on me, and wasn't flattering, I'm a size 12."

For those who aren't entirely sure which size to go for, Boden's website has a handy guide with exact measurements for each of its garments, as well as further details for every size.

The Ada Double Cloth Midi Dress is available on boden.com.