Myntra to foray into Singapore

MUMBAI: Myntra has announced the launch of Myntra Global , and is set to bring Indian fashion to Singapore . The move, targeted at the near 650,000 Indian diaspora , will offer handpicked trendy Indian fashion styles, while also providing a seamless and hassle-free shopping experience to its customers in the country.

Myntra plans to tap new customer segments through the launch and build stronger international brand affinity, over the next few years.

Driven by the growing demand from the Indian diaspora, who seek culturally resonant products that reflect their roots, Myntra is bringing a spate of desi brands to Singapore which will help them scale beyond India.

“The launch of Myntra Global marks a milestone moment for Myntra. With our expertise in serving customers at scale and the exceptional offerings from some of the most loved brands, we are confident that Myntra Global will delight Indians living abroad and keep them connected to their roots, in style. We will also continue to build and scale the platform to cater to Singapore seamlessly, propelling the growth of our brand partners,” said Nandita Sinha , CEO at Myntra.