Asus Partners with Swiggy Instamart to Offer 10-Minute Delivery of Key Accessories in India

New Delhi, April 10, 2025 — Asus India has officially announced a strategic partnership with Swiggy Instamart, enabling 10-minute doorstep delivery of its most popular computer accessories. With the growing demand for instant convenience and tech essentials, this move brings keyboards, mice, and charging devices to customers across key Indian cities—at the speed of groceries.

Asus Expands Quick Commerce Footprint in India

In a press release on Wednesday, Asus revealed that the service is now live in major cities including Ahmedabad, Chennai, Gurgaon, Hyderabad, Kolkata, Lucknow, and Pune. Swiggy Instamart users can now place an order for select Asus peripherals directly through the app and have them delivered in minutes.

The collaboration highlights how consumer electronics are being increasingly integrated into quick commerce platforms, with Asus joining the ranks of other tech brands who are leveraging Swiggy’s rapid delivery logistics.

What Accessories Can You Order Instantly?

Customers can now instantly shop a curated range of Asus accessories, including:

• Asus Marshmallow Keyboard KW100 (Beige)

• CW100 Wireless Keyboard and Mouse Combo (Green)

• MD100 Marshmallow Multi-Device Wireless Mouse

• MD102 Silent Ergo Mouse

• MW103 Wireless Silent Mouse

• 65W Type-C Universal Adapter (Black)

• 65W Type-C GaN Universal Adapter (Black)

Each item is available via Swiggy Instamart, positioned under electronics and daily essentials for instant access.

Asus Already Partnering with Zepto

This isn’t Asus’s first foray into the quick-commerce space. Back in January, the brand partnered with Zepto to offer its peripherals in Delhi NCR, Mumbai, Bengaluru, and Chennai. The success of that initiative seems to have paved the way for an expansion into Swiggy’s hyperlocal delivery ecosystem.

Swiggy Instamart’s Tech Push

Swiggy Instamart has recently been expanding beyond groceries and essentials into consumer tech, including partnerships for smartphone delivery with brands like Apple, Samsung, OnePlus, and Redmi. These services are already available in Bangalore, Delhi, Mumbai, Chennai, Faridabad, Noida, Gurgaon, Kolkata, Hyderabad, and Pune—with further expansion expected.

Quick Commerce and Tech Accessories: A Growing Trend

As competition intensifies between Instamart and Blinkit (which also offers tech products for rapid delivery), Asus’s new partnership is a strong signal of how the consumer electronics landscape is adapting to the “instant everything” model. Tech buyers now expect not just fast performance from their gadgets, but also fast access to them.